The rise of solopreneurs in recent years reflects the dream of many: doing business in your comfort, thriving on your talents, and being self-content with what you achieve. The crucial point is that you keep all your profits to yourself!
While these are specific reasons why many prefer to run their businesses solo, there are equally many challenges—for example, emerging global statistics evidence that 50% of micro-businesses are likely to fail within five years. This risk is higher for solopreneurs because they force themselves to do all tasks alone.
The journey of solopreneurism can feel exhausting and frustrating. Many solopreneurs survive with a limited network of buyers. The solopreneurs’ ecosystem is relatively narrow, and unless they put an extreme number of effort into networking and business planning, there is more likelihood of failure. There is a lack of when it comes to motivation to get the go! It is hard to keep you motivated when you do all your tasks: production, marketing, finance, and scaling alone. Solopreneurs can quickly get stuck in the energies of procrastination, creative blocks and a complete feeling of numbness. The nagging from the inner voice, ‘What is next? How are you going to pay your bills next month? It can make you feel exhausted. It is, hence, crucial to set goals that help you feel inspired and live!
Here is what Mark Murfy suggests about setting goals that make you act. Unlike SMART goals (Specific, Measurable, Achievable, Realistic, and Time-oriented), HARD goals embed emotions into them.
H: Heartfelt.
A: Animated.
R: Required.
D: Difficult.
Heartfelt: Do you feel that your goal is close to your heart? Do you have heartfelt emotions towards your goals? Your subconscious mind will support you more if your goals feel connected to your deep intrinsic roots. There is a higher chance that you will perform best when you feel your goal is connected to your heart than just feeling ‘automated’. The best way to achieve any goal is to find an intrinsic reason to get you on the track.
An example of a digital nomad is earning money independently so that you can travel the world and explore new cultural heritages. This ‘independent earning potential’ is connected to your desire to travel, explore, and live the life you want.
Animated: This part of about the emotions. Your goal is indeed intensely close to your heart. You need to give the best emotions to flourish now! If you are into the readings of the law of attraction and the law of assumption, you might have already heard of the ‘Neville Goddard Method’. Neville Goddard devised a self-help method and claimed to imagine the outcome as having already happened. One can tune into the frequency of ‘fast-unfolding’ of the desire by visualising. Matching the vibration of what you want to be with what you are is the first step to feeling animated towards your goals. Creative visualisations and affirmations are the way to do this!
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 Some powerful affirmations can be as follows:
- I feel the independence in my everyday life.
- My career supports my lifestyle and allows me to live how I want.
- There is abundance around me, and I support my family and those around me.
Required: This part talks about the ‘absolute necessity’. When your goal seems significant, you will be logically connected to it. The first two components of HARD goals deal with your right brain, as they activate potent emotions! Now, let’s also take the use of the left brain. If you feel your goal is unnecessary or not that significant, your subconscious will be reluctant to urge action. So, select a goal that feels important to you. An example would be to increase your revenue. To do so, you will try a scaling technique by expanding your product or market portfolios.
Difficult: Anything that is ‘too easy to achieve’ will sabotage your action. When you feel that something is straightforward to do, this will put you in a state of procrastination. Making something ‘challenging’ will require logical actions, such as splitting your goal into small objectives. However, this part is a bit tricky! While you must create a challenging goal, it is equally important not to make it ‘unrealistic or very difficult’. Your goal should be difficult to the point that it can make you feel empowered and happy when you finally achieve it. Not to the point of exhausting all your energy.
Keeping yourself on track with goal setting can yield powerful results and keep you away from the feeling of frustration that can lead to sabotaging your growth.
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