While we specialize in qualitative market research, psycho-social research elements need to be addressed in this niche. The types of social research we consider primarily are gender’s role in entrepreneurship, gender-based discriminations, and impacts on social stereotypes on micro-entrepreneurship.

Through our independent niche research projects, we focus on subjects such as how personality types influence business models.

Our psycho-social research also focuses on millennial mindsets, such as entrepreneurship models adopted by digital nomads and cultural shifts around the globe.

We also focus on cultural impacts on entrepreneurship and leadership. For example, it is traditionally proved that people in Eastern countries fear risk-taking, and their collectivist nature makes it challenging to get criticism at face value.

We also dig into emerging psychological issues concerning business. For example, there is a rise in personality disorders despite how successful an individual is. Psychology researchers say that many narcissists are successful entrepreneurs. Only research can empower individuals with feasible recommendations to create a healthy, economically, socially, and ethically sound community.

As qualitative researchers, we correlate roots with causes. We launch independent research projects on social issues. You can support us by purchasing them for knowledge or to create impactful changes with the information you have. You can also sponsor new projects that will have lasting social impacts.

Reach us via info@theresearchpreneur.com.